Brand guidelines
The CORAF Brand Guidelines are a set of rules and principles that guide the use of the CORAF brand. They have been drawn up to ensure that the CORAF brand is used consistently and effectively, and to protect its identity and value.
CORAF's brand guidelines cover a wide range of subjects, including the use of the logo, colors, typography, language and visuals. They also specify the use and misuse of the CORAF brand.
BRAND IMAGE ENHANCEMENT
We have harmonized the typography of the CORAF logotype by aligning it with the DUNBAR Text-Bold typeface on all communication media where it will be used. where it will be used. This more circular and moderate typeface perfectly matches the curved shapes of the CORAF logo. In order to of absolute fidelity to its original appearance, we have maintained the use of the color black for the typography.
Logo variation
In most situations, the logo must appear in the two brand colors: Pantone Black and Pantone 186. However, in some cases, it is permissible to use the logo in black and white or reversed on a colored background. The color version of the logo always appears on a white background.
Color
PRIMARY COLOR PALETTE
- Black: #1D1D1B
- Light green: #76BC21
- Yellow: #FF7900
SECONDARY COLOR PALETTE
- Dark green: #064534
- Bleu Marine: #103342
- Earth brown: #A94722
PRIMARY FONTS
Dunbar LowBold has been chosen for large-capital securities.
Dunbar Tall Bold was chosen for
large sentences in lower case.
Dunbar Text provides contrast and legibility for longer paragraphs. These are Adobe fonts that can be downloaded from Adobe with an active subscription.
They offer contrast and legibility and should be used for all text sizes on both print and digital platforms.
REPLACEMENT FONTS
The Cambria font is a judicious choice for CORAF's office automation sector, offering a multitude of advantages that will help reinforce visual identity and facilitate communication within the organization. communication within the organization