A more affluent clientele from afar
For Ebiro, this marketing effort attracts a more affluent and demanding clientele: "We deliver mainly to the Maison des Soeurs Religieuses in Anié, and more and more customers are coming from Lomé, the capital.
"I now only buy rice from Femmes Vaillantes, which I discovered when I arrived in Anié two years ago, and which I appreciate for its quality and taste," says Sister Georgette, the dean of the Franciscan sisters' house in Anié. "I also help the cooperative to supply many other congregations who ask me when they taste the rice at my house".
For the time being, the cooperative's office and production site are housed in the president's family compound. But the Femmes vaillantes are thinking big and planning to build a large-scale processing center.
Thanks to the profits from its increased sales volume, the cooperative has acquired a two-hectare estate in the hamlet of Sevia, some ten kilometers from Anié. The aim? To increase its yield. Once again, the PPAAO came to the rescue: "The project helped me go to Mali for training in intensive rice-growing techniques", confides Ekouya Adoukonou, president of the Femmes vaillantes supervisory committee, who now employ two seasonal workers to plough and maintain the collective field. "When I returned, I trained the other members of the cooperative, in particular on the transplanting technique, which has taken us from two to seven tonnes of rice per hectare."
The daily lives of Ekouya, Ebiro and their colleagues are less uncertain now that their cooperative has become a dynamic small business. "I'm a widow now, and I'm finally able to look after my family," says cooperative member Madame Kadokalih. "Above all, I'm able to pay for school for all my children.
Financed to the tune of $32.8 million by the World Bank, through the International Development Association, the West African Agricultural Productivity Project (PPAAO) has already supported 10 women's rice parboiling cooperatives and had a direct impact on the lives of over 227,000 Togolese women.